Atharva Business College Students' Choice Regarding Bank Selection

Authors

  • Kabita Thapa Magar Atharva Business College, Kathmandu, Nepal
  • Subash Adhikari Atharva Business College, Kathmandu, Nepal
  • Rajeshwer Prasad Chaudhary Dr. K. N. Modi University, Rajasthan, India
  • Arjun Niraula Atharva Business College, Kathmandu, Nepal

DOI:

https://doi.org/10.3126/ija.v1i1.58845

Keywords:

Choice, Factors, Selection, Students

Abstract

Commercial banks need to understand the things that influence prospective of customers' bank choice decisions in order to develop an effective marketing plan for gaining new clients. The purpose of this research was to examine the aspects that influence Atharva Business College students' choice of bank. In order to accomplish the stated objective, this study employed a quantitative research approach by administering questionnaires to a sample of 40 students. Descriptive statistics was used to examine the data. The study identifies six key factors that significantly influence students' choice of a bank in college. Factors include convenience in terms of location, the friendliness of staff, low service charges, the rate of interest on loans and savings, the availability of ATM services, and mobile banking options. Researchers advise banks to regularly monitor and assess customer preferences, behaviors, and expectations.

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Published

2023-09-28

How to Cite

Magar, K. T., Adhikari, S., Chaudhary, R. P., & Niraula, A. (2023). Atharva Business College Students’ Choice Regarding Bank Selection. International Journal of Atharva, 1(1), 74–82. https://doi.org/10.3126/ija.v1i1.58845

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Section

Articles