Influence of Demographic Variables on Trust in the Banking Industry

Authors

  • Sita Bhandari Atharva Business College, Kathmandu, Nepal
  • Sarita Maiya Dhaubdhadel Nepal Philosophical Research Center, Kathmandu, Nepal
  • Sagar Pant Baneshwor Multiple Campus, Kathmandu, Nepal
  • Ram Uday Shah Ratna Rajya Laxmi Campus (TU), Kathmandu, Nepal

DOI:

https://doi.org/10.3126/ija.v1i1.58844

Keywords:

Age, Bank, Gender, Marital Status, Trust, Service

Abstract

Banks depend on trust. Commercial banks are vital to the economy because they help consumers save, lend, and manage their finances. This research was carried out to learn more about bank workers' faith in trust on a demographic basis. Quantitative data was collected from a sample of 111 individuals through a survey questionnaire. The survey assessed perceptions of trust in commercial banks. The analysis reveals that gender and educational level plays a role in trust and perceptions of leadership Marital status alone does not determine trust and perceptions, as individuals in both married and unmarried groups exhibited a range of opinions. Age and experience also do not influence trust. These findings provide insights into the dynamics of trust and perceptions of leadership. Still, they should be considered within the limitations of the dataset and the influence of other factors like organizational culture

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Published

2023-09-28

How to Cite

Bhandari, S., Dhaubdhadel, S. M., Pant, S., & Shah, R. U. (2023). Influence of Demographic Variables on Trust in the Banking Industry. International Journal of Atharva, 1(1), 62–73. https://doi.org/10.3126/ija.v1i1.58844

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Section

Articles