Sharma, Sandeep, Devid Kumar Basyal, Purnima Lawaju, Abhishek Thakur, Anil Bhandari, and Udaya Raj Paudel. 2024. “Exploring Emotional Triggers in Advertising: A Study of Consumer Buying Behavior in Kathmandu Valley”. Interdisciplinary Journal of Innovation in Nepalese Academia 3 (1):78-104. https://doi.org/10.3126/idjina.v3i1.70280.