[1]
Sharma, S., Basyal, D.K., Lawaju, P., Thakur, A., Bhandari, A. and Paudel, U.R. 2024. Exploring Emotional Triggers in Advertising: A Study of Consumer Buying Behavior in Kathmandu Valley. Interdisciplinary Journal of Innovation in Nepalese Academia. 3, 1 (Oct. 2024), 78–104. DOI:https://doi.org/10.3126/idjina.v3i1.70280.