Shrestha, S.K., Manandhar, B. and Basnet, M. 2023. Impact of Celebrity Endorsement and Reference Group on Customer Purchase Intention for Non-durable Goods. Ganeshman Darpan. 8, 1 (Aug. 2023), 1–12. DOI:https://doi.org/10.3126/gd.v8i1.57229.