Devkota Journal of Interdisciplinary Studies <p>The Devkota Journal of Interdisciplinary Studies is published by the Research Management Cell of Mahakavi Devkota Campus, Sunwal, Nawalparasi, Nepal.</p> en-US (Narayan Prasad Dhakal) (Sioux Cumming) Fri, 12 Jan 2024 15:29:06 +0000 OJS 60 A Study on Customer Responses to Mobile Banking in Nepalese Development Banks <p>The purpose of this research is to determine how different factors, such as responsiveness, speed, security, and user-friendliness, influence customers’ opinions of mobile banking services offered by Nepali development banks. Combining causal-comparative and descriptive methods, this study investigates how various factors affect customers’ satisfaction levels. A total of 540 people representing 17 different development banks filled out the questionnaires on their own time. When the data was processed, 385 responses were found to be reliable. The results demonstrate a robust and positive connection between these factors and customers’ overall satisfaction. The research highlighted that the security dimension did not significantly affect customer satisfaction. This study will be very helpful for the leadership of Nepalese development banks that are looking to enhance the efficiency of their mobile banking services.</p> Dadhiram Poudyal Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Determinants Influencing Banking Practices among Municipal Residents <p>Sustaining financial stability and managing family finances require the application of sound banking practices. Finding the important variables that affect city dwellers’ banking preferences is the main goal of this study. The research was conducted in the Rupandehi District of Nepal, specifically located in the Lumbini Zone within the Western Development Region, specifically within the Tilottama Municipality. A diverse range of individuals, encompassing various age groups, genders, occupations, and educational backgrounds, actively participated in the study by diligently completing comprehensive questionnaire. Using a mix of descriptive and causal research frameworks, the study found that factors like convenience, and security have a positive influence on banking behaviors. Conversely, no meaningful relationship was found between the urban population’s banking practices and awareness, availability and motivational factors. The similarity of bank services and the greater levels of financial awareness and literacy that are common in cities may be the cause of this lack of correlation. Therefore, the results of this study may be helpful to banking institutions in creating and putting into practice plans to boost banking participation.</p> Bikash Rana Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Analyzing the Role of Employee Recognition in Job Retention within Nepal’s Banking Sphere <p>This study aimed to investigate the association between intrinsic and extrinsic recognitions and employees’ likelihood of remaining employed within their organization. The research design employed was descriptive and correlational in nature. A comprehensive analysis was conducted on a survey comprising 385 participants, wherein respondents were systematically classified based on variables such as gender, age group, educational attainment, and occupational status. This approach yielded valuable and profound findings. The study revealed that although the significance of training and development opportunities was relatively low, a majority of employees considered financial compensation as the primary determinant influencing their retention within the banking institution. Furthermore, a notable association was observed between the inclination to remain employed and receiving acknowledgment, whether it be in the form of external rewards or internal satisfaction. Respondents explicitly identified incentives and appealing compensation packages as determinants that would augment their inclination to remain in their present roles. Hence, it falls upon the human resources department to assess and ensure the adequacy of the rewards bestowed upon employees in order to meet their satisfaction. This study underscores the importance of managers possessing a comprehensive understanding of the significant impact that offering promotions and competitive pay scales can have on employee retention. The study concludes by suggesting a redesign of the banks’ acknowledgment programmes and emphasizing the importance of giving equal weight to both types of recognition in order to enhance employee retention.</p> Manisha Pokhrel Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Consumer Behavior Analysis: Factors that Influence Online Buying Decisions <p>Online shopping’s rise in popularity in Nepal is due to its multiple advantages like 24/7 availability, ease of use, and extensive product options. However, this comes with certain risks including financial loss and security concerns. This study, drawing from contemporary literature and data from 385 respondents from varied backgrounds, aims to identify these risks and psychological factors that affect buying decisions. Key findings indicate a notable influence of financial risks, while delivery and trust issues have a moderate impact, suggesting that e-retailers should focus on addressing these aspects to bolster online sales.</p> Luxmi Sharma Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Consumer Perspectives on Chemical-Free Food Purchase: Identifying Determinant Factors <p>In response to heightened consumer concern regarding long-term health and a trend towards health-beneficial purchases, this study seeks to scrutinize the influential factors dictating Chemical-free food purchase intentions in Butwal, Sub-Metropolitan City. The primary objective of this research is to examine the impact of health consciousness, knowledge, and trust on an individual’s inclination to buy Chemical-free food. Using a randomly distributed self-administered questionnaire, data from 200 respondents were analyzed. The analysis, conducted through Pearson Correlation and Multiple Regression, aimed to discern the relationships and impacts of the various factors on the inclination to purchase organic products. This study found that knowledge was the most important factor that significantly increased people’s intentions to buy organic foods. This was in contrast to trust and health consciousness, which had no discernible effect on people’s buying habits. Given these findings, the paper suggests that enhanced government and policy interventions are necessary to foster organic farming and stimulate consumer awareness, thereby facilitating an increase in Chemical-free food purchases.</p> Bishal Rana Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Factors Influencing the Purchase of Two-Wheelers in Butwal Sub-Metropolitan City: A Consumer Perspective <p>The current research examined the determinants that impact the purchasing decisions of two-wheeler consumers in the Butwal region. The primary goal was to identify the critical independent variables that significantly influence the dependent variable of buying intentions, such as product knowledge, perceived quality, perceived value, and perceived risk. Using multiple regression and correlation analysis, the study found that purchasing intentions are significantly influenced by perceived value and quality. This established a substantial and significant correlation. Conversely, no statistically significant correlation was found between variables including product knowledge and diminished perceived risk and the purchasing decisions of consumers. To gain a competitive advantage in the market, companies operating in the Butwal two-wheeler sector should place a high priority on improving the perceptions of quality and value held by potential customers.</p> Mary Thapa Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Unveiling the Key Influencers in Smartphone Purchase Decisions <p>In this study, the objective was to delve deep into the determinants that sway consumer’s smartphone purchasing choices in Butwal, Sub-Metropolitan City. Analyzing the role of societal influences, intrinsic product characteristics, and the perceived brand reputation, the study delineates the fundamental considerations guiding consumers in the selection of smartphones. In the rapidly expanding smartphone market of Butwal, Sub-Metropolitan City, understanding the consumer’s criteria for smartphone selection and the most prominent influencer in their decisions is of utmost importance. The research relied heavily on primary data, garnered from 385 smartphone users within Butwal, Sub-Metropolitan City, through a meticulously crafted questionnaire, leveraging a convenience sampling strategy. To pinpoint the critical factors affecting customer’s smartphone buying tendencies, a combination of descriptive analysis, correlation analysis, and multiple regression analysis were employed, thus facilitating a robust process of inference. In this investigative journey, the nuances of product features, societal influences, and brand perception stood as independent variables, critically analyzed for their bearing on smartphone purchasing decisions. Correlation studies manifested a strong linkage between the dependent variable - the consumer’s buying decision, and all the outlined independent variables. Furthermore, the regression analysis highlighted the profound influence of brand perception, product attributes, and societal factors on the consumer buying trajectory. This study not only paves the way for insightful managerial and academic discourse but also stands as a beacon for scholars seeking theoretical directions in this domain. Moreover, the findings encapsulated in this study could forge a path for the creation of adept marketing stratagems in the realm of smartphones.</p> Nabin Kumar Rana Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Job Satisfaction and Workplace Harassment: An Investigation in the Nepalese Development Banking Sector <p>In today’s context, workplace harassment has become a widespread issue, and its repercussions extend to an employee’s personal life, family, and career. The principal objective of this research endeavor was to examine the occurrence of workplace harassment and the resultant consequences for job satisfaction in the banking sector of Nepal. The findings unequivocally demonstrate that various forms of harassment including verbal, physical, and psychological have a substantial and statistically significant effect on the job satisfaction of employees. Furthermore, this study establishes that these forms of harassment-verbal, physical, and mental – are positively and significantly correlated with one another. Sadly, it is evident that these types of harassment disproportionately affect assistant and junior-level officers, leading to a notable reduction in job satisfaction within their workplace<em>.</em></p> Nisha Neupane Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Factors affecting Consumer’s Preference of Fast-Food Product in Butwal Sub-Metropolitan City <p>The objective of this study is to examine and assess the determinants that impact the decision-making process of consumers in the Butwal Sub-Metropolitan City with regards to fast food products. The dependent variable in this study is consumer preference, while taste, cost, quality, and service are considered as independent variables. A descriptive and causal research design was employed in this study, with a sample size of 384 participants, primarily comprising students from Butwal Sub-Metropolitan City universities. Primary data is obtained through the utilization of a structured questionnaire. Statistical techniques such as descriptive statistics, Pearson correlation, and regression analysis conducted through the use of SPSS software are commonly employed to ascertain the relationships between the dependent variable, consumer preference, and the independent variables, namely taste, cost, quality, and service. The correlation analysis reveals noteworthy associations among taste, cost, quality, service, and consumer preference. The findings of the regression analysis indicate a statistically significant and positive relationship between consumers preferences for fast food items and factors such as taste, quality, and service. This suggests that consumers prioritize these factors when making decisions regarding fast food options. Conversely, the study suggests that consumer preference is minimally influenced or unaffected by cost, as observed among the participants.</p> Ranjana Pun Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Factors Influencing Customer Satisfaction in Butwal Sub-Metropolitan City Gyms <p>This research examined the variables that influence individuals’ satisfaction levels at fitness facilities, encompassing factors such as cost, proximity, advertising efficacy, and equipment quality. The objective was to assist gym owners in improving their services and ensuring the satisfaction of their clientele. The study revealed that while the presence of high-quality gym equipment is deemed crucial, its impact on customer satisfaction was found to be negligible. Conversely, factors such as location, advertising, and affordability were identified as significant determinants of customer satisfaction. The proposition posits that in order to enhance customer satisfaction, proprietors of fitness establishments should prioritize the facilitation of convenient access, the establishment of reasonable pricing, and the implementation of effective promotional strategies. In a highly competitive market, identifying and effectively resolving these concerns can lead to increased customer satisfaction and overall business prosperity for the health center.</p> Ganesh Gurung Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000 Assessment of Sound Pollution in Butwal Sub-Metropolitan City, Rupandehi, Nepal <p class="Pa1" style="text-align: justify;"><span style="font-size: 11.0pt; color: black;">Sound pollution in recent times has been considered as one of the significant problems that impact the quality of life worldwide. This paper analyzes the sound level in different locations in Butwal sub-metropolitan city. The traffic sound level in Butwal was observed at 16 major chowks of Butwal city three times in a day i.e morning, day and evening time, in all the monitoring stations. The sound level was measured in the morning at 7 to 9 am, in the afternoon at 1 to 3 pm and in the evening at 5 to 7 pm. The instrument was operated for 5 minutes at each monitoring station. </span></p> <p class="Default"><span style="font-size: 11.0pt;">From the observation, the highest level of sound was observed in Bus Park &amp; Puspalal Park and Basecamp i.e. 83 dB, the second highest was observed in Golpark Bhudkichowk i.e. 82 dB, and the third highest was recorded from finance chock old Buspark Palpa Buspark i.e. 85 dB. Similarly the lower level of noise among the monitoring stations was recorded at Hatbazar area i.e. 76 dB, the sound level of Yogakoti, Chauraha, Hatbazar was observed less than 80 dB and it was observed more than 80 dB at Finamne chowk, Buspark, Puspalal park, Palpa Buspark, Golpark, Kalika chowk, Basecamp, Milonchowk, Bhudkichowk, Old Buspark, Traffic Chowk, Laxminagar chowk and Durga mandir chowk. From the observation it was found that the noise level of most of the places in Butwal sub-metropolitan city was high especially in daytime.</span></p> Babin Sharma Sapkota Copyright (c) 2023 Research Management Cell, Mahakavi Devkota Campus Sun, 31 Dec 2023 00:00:00 +0000