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Sajeeb Kumar Shrestha, Aayush Pokhrel, Sanket Shrestha, Dasarath Neupane, Dipak Mahat. Surrogate Advertisements as Mediator between Celebrity Endorsement, Core Product Perception and Consumer Purchase Intention in Nepal. Contemp. Res. [Internet]. 2026 Jun. 29 [cited 2026 Jul. 1];9(1):399-416. Available from: https://nepjol.info/index.php/craiaj/article/view/96143