Janga Bahadur Hamal, Narayan Prasad Aryal, Chhemanand Joshi, & Gobind Kumar Singh. (2026). Restaurant Choice Intention in Kathmandu: The Roles of Endorser Trustworthiness and Likability. Contemporary Research: An Interdisciplinary Academic Journal, 9(1), 188–205. https://doi.org/10.3126/craiaj.v9i1.96102