Assessing the Relationship between Students Attitude and Online Shopping

Authors

  • Pratibha Rimal Shanker Dev Campus, Kathmandu, Nepal
  • Prakriti Bhattarai Shanker Dev Campus, Kathmandu, Nepal
  • Pranit Pokhrel Shanker Dev Campus, Kathmandu, Nepal
  • Prakriti Pradhananga Shanker Dev Campus, Kathmandu, Nepal
  • Preeti Shahi Shanker Dev Campus, Kathmandu, Nepal
  • Preety Rana Magar Shanker Dev Campus, Kathmandu, Nepal
  • Jagadish Chandra Ghimire Baneshwor Multiple Campus, Shantinagar, Kathmandu, Nepal

DOI:

https://doi.org/10.3126/bcja.v3i1.65625

Keywords:

online, price, shopping, trust, age

Abstract

This study investigates the relationship between attitudes of youth towards online shopping, focusing on BBS students at Shanker Dev Campus (SDC). The research is motivated by the growing significance of online shopping among the youth demographic and the need to understand the underlying factors driving their attitudes. Drawing on a sample of 124 BBS students, data was collected using a questionnaire and analyzed through descriptive statistics, correlation analysis, and hypothesis testing. The findings reveal significant relationships between trust, convenience, price, digital literacy, and attitudes towards online shopping among the surveyed students. Trust and convenience emerged as key factors positively associated with online shopping attitudes, while price sensitivity and digital literacy also played significant roles. Moreover, the study highlights the interconnected nature of these factors, suggesting that improvements in one area can positively influence others.

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Author Biographies

Pratibha Rimal, Shanker Dev Campus, Kathmandu, Nepal

BBM

Prakriti Bhattarai, Shanker Dev Campus, Kathmandu, Nepal

BBM

Pranit Pokhrel, Shanker Dev Campus, Kathmandu, Nepal

BBM

Prakriti Pradhananga, Shanker Dev Campus, Kathmandu, Nepal

BBM

Preeti Shahi, Shanker Dev Campus, Kathmandu, Nepal

BBM

Preety Rana Magar, Shanker Dev Campus, Kathmandu, Nepal

BBM

Jagadish Chandra Ghimire, Baneshwor Multiple Campus, Shantinagar, Kathmandu, Nepal

Department of Management

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Published

2024-05-09

How to Cite

Rimal, P., Bhattarai, P., Pokhrel, P., Pradhananga, P., Shahi, P., Magar, P. R., & Ghimire, J. C. (2024). Assessing the Relationship between Students Attitude and Online Shopping. Baneshwor Campus Journal of Academia, 3(1), 96–107. https://doi.org/10.3126/bcja.v3i1.65625

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Section

Articles