SHRESTHA, Ranu Maiya; ADHIKARI, Reena; ADHIKARI, Samyog. Customer Loyalty and Switching Behavior in Banking Services: A Primary Survey of Kathmandu Valley Bank Customers. Academia Journal of Research and Innovation, [S. l.], v. 2, n. 1, p. 16–44, 2026. DOI: 10.3126/ajri.v2i1.91081. Disponível em: https://nepjol.info/index.php/ajri/article/view/91081. Acesso em: 11 mar. 2026.