SHARMA, Bed Nath. Determinants of New Consumer Product Success or Failure in Nepal. Journal of Nepalese Business Studies, [S. l.], v. 3, n. 1, p. 70–77, 2007. DOI: 10.3126/jnbs.v3i1.483. Disponível em: https://nepjol.info/index.php/JNBS/article/view/483. Acesso em: 18 jan. 2025.