ARYAL, B. R. AIDA Model Application for TV Commercials in Nepal. Journal of Nepalese Business Studies, [S. l.], v. 2, n. 1, p. 65–71, 2007. DOI: 10.3126/jnbs.v2i1.56. Disponível em: https://nepjol.info/index.php/JNBS/article/view/56. Acesso em: 4 dec. 2024.