Customer Impulse Buying Behavior in Kathmandu

Authors

  • Sajeeb Kumar Shrestha Shanker Dev Campus, TU, Kathmandu, Nepal

DOI:

https://doi.org/10.3126/jnbs.v11i1.24204

Keywords:

Impulse buying, Kathmandu, window display

Abstract

This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and to test the hypotheses. The research confirmed that window display, in-store display and promotional signage had significanct influence on impulse buying of customers. No support was found for floor merchandising.

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Published

2018-12-31

How to Cite

Shrestha, S. K. (2018). Customer Impulse Buying Behavior in Kathmandu. Journal of Nepalese Business Studies, 11(1), 70–75. https://doi.org/10.3126/jnbs.v11i1.24204

Issue

Vol. 11 No. 1 (2018)

Section

Articles

License

This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.