Role of Channel of Distribution for Consumer New Product Success in Nepal

Authors

  • Bed Nath Sharma P. N. Campus

DOI:

https://doi.org/10.3126/jnbs.v4i1.1024

Keywords:

New product success, channel of distribution, Satisfaction

Abstract

This study concerns with channels used to distribute consumer new products and their role for new product success. To distribute consumer new product, distributor or wholesaler are in use. Sales trend of new product is in increasing trend. Distributor/wholesaler are satisfied with product features as well as delivery and terms and conditions of payment. Most of them are satisfied with manufacturer’s new product launching strategy. Competitive position of new product is found good. Distributor or wholesale are satisfied with manufacturer’s dealing. Distributors are playing significant role for new product success. The Journal of Nepalese Business Studies Vol. IV, No. 1 (2007) pp. 10-15

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Author Biography

Bed Nath Sharma, P. N. Campus

Associate Professor Faculty of Management, Prithivi Narayan Campus, T.U., Pokhara

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Published

2008-05-13

How to Cite

Sharma, B. N. (2008). Role of Channel of Distribution for Consumer New Product Success in Nepal. Journal of Nepalese Business Studies, 4(1), 10–15. https://doi.org/10.3126/jnbs.v4i1.1024

Issue

Vol. 4 No. 1 (2007)

Section

Articles

License

This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.