BANIYA, R. Components of Celebrity Endorsement Affecting Brand Loyalty of Nepali Customers. Journal of Business and Management Research, [S. l.], v. 2, n. 1-2, p. 52–65, 2017. DOI: 10.3126/jbmr.v2i1-2.18151. Disponível em: https://nepjol.info/index.php/JBMR/article/view/18151. Acesso em: 4 dec. 2024.