The Role of AI in Shaping the Future of the Gig Economy: A Study of Gig Workers in Urban India

Authors

  • Abhijeet Dawle SVKM’s NMIMS, MPSTME, Shirpur Campus, Dist Dhule, Maharashtra, India
  • Pradeep Kumar Mishra Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India
  • Amol Dapkekar Thakur College of Engineering & Technology, Mumbai, Maharashtra, India
  • Sanjay Waychal Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India
  • Jitendra Sharma Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India

DOI:

https://doi.org/10.3126/ijssm.v12i3.82350

Keywords:

Artificial Intelligence, Gig Economy, Algorithmic Management, Urban India, Labor Market Transformation, Digital Platforms, Income Variability, Policy Frameworks

Abstract

This study examines the disruptive nature of AI-powered platforms that change job distribution, pay, and skill growth for gig workers over time. Reading research on AI from reports by international organizations such as the International Labour Organization (ILO) and the World Economic Forum, together with white papers on major gig platforms, indicates the double-sided nature of AI in parallel. On the one hand, AI boosts operational excellence and opens room for skill development & inclusive employment. However, this leads to new problems such as algorithmic bias, fluctuations in income, and less worker autonomy. This research further investigates how AI can be instrumental in bridging skill imbalances to promote economic inclusion, especially in less advantaged groups. Important policy recommendations include fully algorithm-transparent initiatives, the introduction of social protection access, and the provision of skill enhancement in the form of skill development plans. It also highlights the regional inequality solution in the gig economy in India through artificial intelligence, which can be a way to address both, the urban and the rural employment gap. With the rapid expansion of the gig economy, this research offers valuable findings for policymakers, platform developers, and gig workers regarding the need for a balance between efficiency fairness, and equity. This study confirms the importance of deploying AI responsibly to enable sustainable development, economic resilience, and social inclusivity in a dynamic labor market.

Int. J. Soc. Sc. Manage. Vol. 12, Issue-3: 150-157.

 

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Author Biographies

Abhijeet Dawle, SVKM’s NMIMS, MPSTME, Shirpur Campus, Dist Dhule, Maharashtra, India

Assistant Professor, SVKM’s NMIMS, MPSTME, Shirpur Campus, Dist Dhule, Maharashtra, India

Pradeep Kumar Mishra, Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India

Associate Professor, Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India

Amol Dapkekar , Thakur College of Engineering & Technology, Mumbai, Maharashtra, India

Associate Professor, Thakur College of Engineering & Technology, Mumbai, Maharashtra, India

Sanjay Waychal , Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India

Research Scholar, Faculty of Management, Sankalchand Patel University, Visnagar, Gujrat, India

Jitendra Sharma, Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India

Professor and Dean, Faculty of Management Studies, Sankalchand Patel University, Visnagar, Gujrat, India

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Published

2025-07-28

How to Cite

Dawle, A., Mishra, P. K., Dapkekar , A., Waychal , S., & Sharma, J. (2025). The Role of AI in Shaping the Future of the Gig Economy: A Study of Gig Workers in Urban India. International Journal of Social Sciences and Management, 12(3), 150–157. https://doi.org/10.3126/ijssm.v12i3.82350

Issue

Section

Research Articles