[1]
Thakur, B.K. and Singh, B. 2024. The Impact of Advertising on Consumer Brand Preference: A Focus on Soft-Drink Brands in Nepal. The Gaze: Journal of Tourism and Hospitality. 14, 1 (Dec. 2024), 23–37. DOI:https://doi.org/10.3126/gaze.v14i1.81706.